Skin that went through phases of good and bad. Skin reacting to everything life threw at it. Skin being unpredictable. And solutions that couldn’t keep up. We made notes, tracked problems against ingredients, days, and routines, trying to understand what worked and when —  it was exhausting. We didn’t like being told that our skin would be better if only we did so many things properly, every single day. Yes, we do things right most of the time, or seek to. But we aren’t perfect. Sometimes, we slip up. Our routines change. Life gets in the way. And our skin changes with it.

We wanted skincare that took this into account.

We wanted formulas that we would actually enjoy using, that delivered real results, and we wanted to make them here in India. Through partnerships with formulators — all experts in their fields, we paired scientific rigour with something we are deeply familiar with: operational expertise.

Ilumay brings together Ujwala’s experience in manufacturing and her love of visual narratives, with Karthik’s instinct to question, make sense of the numbers and think a few steps ahead. Together, we read the fine print and build for the long term. We hope Ilumay makes skincare a little easier than it was before you met us. 

Thank you for being here. 
Ujwala & Karthik